![]() "That's a general theme, though, at Blizzard with our own designers. " We try to find creative and super-talented people and empower them to create cool things" - World of Warcraft designer Brian Holinkaįor World of Warcraft game designer Brian Holinka, allowing creative people-whether it be internal developers or external partners-is nothing new for the Irvine, California developer. "When it comes right down to it, for them to let that go and let me take control and trust me, it's unheard of nobody does that." Blizzard, as in many of these big companies, they do not give up this kind of creative control and so that's fun to watch," he added. "Nobody else is going to do that out there. And that makes a very special relationship." But at the end of the day, I'm the guy making all the final decisions. Of course, I'm listening to the wisdom from the guys who have created this world because that's where I'm going to pull some of my ideas from. definitely had more control over the editing side of things, but from the standard of what these looked like, they trusted me. "I had total creative freedom, and that's crazy. He said this level of freedom is unprecedented for such a well-known and valuable brand like World of Warcraft. Speaking with GameSpot, Paul Jr.-who also created a custom bike for Gears of War 3-said Blizzard never attempted to rein in his ideas for what Horde and Alliance bikes could look like. Players of the winning faction will receive the bike-for free-in the game, while the other faction will be left in the lurch. At the end of the series, fans will get to vote and a winner-Horde or Alliance-will be named. Designs will create two real-world motorcycles to represent the in-game factions Horde and Alliance, and this project will be documented in a seven-episode web series that starts this coming week. Paul Jr.'s New York-based custom-bike shop Paul Jr. "I had total creative freedom, and that's crazy" - Paul Jr. Nobody is doing anything like that out there." What I like about this is it activates the fanbase, and from a creative standpoint, we're able to build something that can bridge the gap between fantasy and reality. "For me, this is a better fit than some of the stuff that we've done that has been very successful. Everyone says 'How does this make sense?' and through content we make it make sense," Paul Jr. ![]() "For us it's not new, because what we are to companies like Blizzard is outside-the-box marketing. ![]() ![]() himself and Blizzard today at PAX East to try to make sense of it all. If this week's announcement caught you off-guard, you probably were not alone. of Discovery Channel reality TV show American Chopper fame are coming to World of Warcraft. Custom-made Choppers from renowned bike designer Paul Teutul Jr. ![]()
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